Inconsistency Cripples Content Marketing - Heres How to Avoid It

Inconsistency Cripples Content Marketing. Heres How to Avoid It. Inconsistency Cripples Content Marketing - Heres How to Avoid It Inconsistency Cripples Content Marketing. Heres How to Avoid It. Want your digital outreach to thrive instead of floundering? If youd prefer not to get caught dead in the water, the answer to staying on course might be simpler than you think: You simply need to engage in consistent content creation and deployment. Of course, sticking to a content publishing schedule is easier said than done, especially when you graduate from publishing a personal blog to managing an entire brands online presence. Here are a few suggestions for deploying engaging content more predictably while making a name for yourself or your brand.Why Consistency MattersConsistency is vital to branding and customer satisfaction. For instance, if your consumers come to expect a certain level of quality from your products or services, then you could sorely disappoint them by falling short, and they might take their business elsewhere as a result. If your branding design or marketing voice lacks consistency, then people will get a disjointed, jarring sensation from engaging with yo u instead of the smooth experiences that youd like to cultivate.As marketing experts continually point out, consistency drives brands forward and reinforces their messages. True, the content that you create and publish should include exciting variations that capture attention. Consistency, however, helps you ensure that audiences can keep up with your brand and stay captivated as you evolve.How to Create Consistent Content: The Critical ComponentsSo, what should you aim for in the quest for consistency? Written web content differs from images, videos and other outreach tools. Your forays into this information-dense media will benefit from consistency in two key areas: scheduling and voice.Achieving Scheduling ConsistencyWhen do you publish your content? Do people constantly need to check for your posts, or can they count on the fact that youll have something new to share every week or month? If they subscribe to your social media channels, can readers expect regular, well-organized posts that keep them up to date with your brand, or will they have to hunt down every scrap of news that you share? According to one marketing strategist quoted by the Huffington Post, the average person on the internet saw around 11,250 ads per month as of late 2017. Although it may seem natural to assume that youll need to show people more content to get their attention, consistency and quality are far more important than quantity.Its essential to cultivate strong relationships with trusted authors so that you can stick to the schedule that serves you best. Consumers are apt to ignore aggressive marketers who overload their senses with messages. Make your brand more approachable by publishing on a regular, evenly paced schedule. By spacing your content out and not trying to blitz people all at once, youll gain the measured air of an authoritative source that routinely shares useful information.Speaking With a Consistent VoiceCan readers tell that your blog posts come from the same source? Do you reexamine major themes to tell ongoing stories? If someone picks up your latest blog series in the middle, will they be able to get oriented quickly and follow along? Consistency of voice is critical to telling the big-picture stories that capture hearts and minds. As with other forms of writing, people find it easier to follow along with marketing content when it doesnt throw them unexpected curveballs or switch tracks mid-paragraph.Work with writers who understand your values and personality so that they can make them shine while discussing other subjects. Maintaining a consistent brand tone doesnt mean that you cant explore new topics and concepts. To the contrary, it makes these little detours more effective because they dont distract from your central focus. By developing an ongoing brand personality, you give your content a firmer foundation to grow on.Publishing and Promoting Your Written Content More ConsistentlyYouve found a team of great writers that help y ou maintain a reliable voice and produce content according to a regular schedule. Now, you just need to share this content consistently.If youre a busy business owner, blogger or thought leader, then you probably dont have time to become a publishing house as well. Fortunately, you can make your life easier by using content platforms like Textbroker toSchedule and fund orders in advance,Access a wide author pool to accumulate a back catalog of blogs and social media posts for future publishing,Use API tools to automate the content creation and publishing process so that you dont have to intervene to get the content flowing to your preferred automation and post scheduling tools,Manage all of your content projects at once to ensure that you maintain a consistent tone, andRespond to newsworthy events by getting articles turned around quickly.Consistent content marketing is all about creating a well-oiled machine that lets you devise and share ideas. Publishing on a dependable schedule is just as important as maintaining a tone that ties your individual posts together. The more you depend on proven systems to handle the incidental details, the more easily youll be able to focus on refining your core message.Want to enrich your content marketing ecosystem? Master consistent publishing by chatting with a Textbroker specialist. Or share these tips with a friend to help them on their way to high-impact content.

CoEd Dormitories essays

CoEd Dormitories essays When I visited Berry College, one of the first things that I learned was Martha Berrys mission for her students - to educate the head, the heart, and the hands. The lady in the admissions office who welcomed us to Berry beamed as she told me how almost a hundred years later this mission is still the driving force behind Berry College. What a wonderful place to be, I thought to myself. A place where I will grow mentally, spiritually, and physically. Now that I am approaching the end of my freshman year, I am able to reflect on all that I have learned, as a result of Martha Berrys original purpose for the school. I was recently disturbed, however, to discover that the ideals which Berry College was founded upon have been challenged with the proposal for building a new co-ed dorm on campus, for cost efficient reasons. The decision to erect a co-ed dorm would be detrimental to the Berry community because it will hinder Berrys mission to educate the head, the heart, and the hands, of their students thus creating problems that would far outweigh the financial convenience. The head is where our brain is located. Our brain is the organ which allows us to think. We have the choice to think good things or bad things. A major factor contributing to what we think about is our environment. Berry College encourages their students through a variety of Christian organization, and also the enforcement of strict rules, to set their minds on pure and wholesome things. One rule in particular that reflects Berrys concern for the students is the no sex on campus rule. Berrys policy is only effective if they provide an atmosphere that reinforces this rule. By creating an environment that is not surrounded by sexual temptation, students are not tempted to think about sex as much. Also, the visitation rule , which requires students to be out of t...

Learning Experience Plan Essay Example | Topics and Well Written Essays - 750 words

Learning Experience Plan - Essay Example In my case, I needed an experience from operating in a nursing home. From the course I have the goal to achieve as much information and expertise as possible and create in myself a good nurse instructor. This learning experience will provide me the opportunity to apply my scholarly experience in a professional environment. My mentor gave me an overall goal of knowing how to relate to both my students and patients. Apart from this learning experience I have a future goal of operating in a renowned nursing educating institution. This goal will be given more professional support by the expertise I will gain from the learning experience. I will also aim to acquire the required skills and create a generation of skilled nurses from my class. At the end of 16 to 24 hours learning experience I will be able to acquire efficient tutoring schools from my instructor. As a nursing educator student I will be required to learn more than just acquiring medical information. I will be needed to acquir e tactics and skills to deliver lectures to student. At the end of the 16 to 24 hours learning experience I will be able to know more about the learning objectives in question. In my case, I chose ventilation pneumonia and congestive heart failure. I will be able to have the required medication and nursing tips when it comes to deal with patients diagnosed with the illnesses. An interview with my instructor pointed out my expectation from scholarships and teaching. From the scholarship expectations, I will be required to have acquired skills to enhance my career as nursing educator. To ensure I have attained these skills, I will be given a couple to tutoring classes to test my expertise and skills. Scholarships required a mandatory adherence to the 16 to 24 hours learning schedule which must be translated in writing. For the teaching and service expectations, the instructor pointed out that I had to provide educational roles to other learners in the facility. This will not only enha nce the learning skills in the nursing home but will also sharpen my skills as an educator. My instructor also had to relate the works of their nursing staff to our learning experience. Objectives for core measures protocol for congestive heart failure In this learning experience, I had to get the information to pass to my students on how to tackle this disease. Congestive heart failure is a chronic disease characterized by lapses in the normal heartbeat of humans (Ellen, Cecile & Martin, 2009). Older people have a high probability of contacting the disease. The weight of the patients also matter when it comes to detecting the symptoms. According to Nursing Skills (2012) keeping track of heartbeats of patients with the risk of having congestive heart failure help in the life saving life process since it keeps medics ready for any attack. For this learning outcome the objectives were based on the ability to suppress the effects of the disease and how to cater for patients with the di sease. For the medication, I had to learn how to interpret the ace inhibitors, diet, echo, diuretics and the beta blockers. The interpretation of these results is the main objectives and expectations for a nurse educator (Leslie, 2011). Objectives for evidence based practices for ventilator acquired pneumonia Ventilation acquired pneumonia is a respiratory disease associated with effects on the lungs. The disease causes effect on ones breathing

CASE ASSIGNMENT MODULE 5 Performance Management Essay

CASE ASSIGNMENT MODULE 5 Performance Management - Essay Example Performance of employees is clearly impacted by the performance management systems used within a company. These systems also help the human resources team to deal with various opportunities and also help in developing new career options and growth levels likewise. A well planned and implemented system can prove to be the success factor for the business (Armstrong and Baron). Performance management systems help in developing the competencies of the workforce as well as help in identifying the week areas of the employees. This can be used as a method to overcome the weaknesses of the employees and to develop them to become good in the particular area (Smither). Also the performance management systems help in continuous monitoring and help in better overall performance of the employees. Considering an China – US Joint venture, the main area that needs to be considered is the need for constant monitoring. Here the company needs to ensure that all employees are monitored constantly , to help gain the best results. Managing performance can be a result of many difference methods like training and development, mentoring, management of stress, competitive assessments and also ideas like performance appraisals (FSA). When there is a joint venture, it is important to ensure that the cultural differences are kept in mind while developing the performance management systems. The basis for a successful performance management system is effective communication of the goals and responsibilities both to the employees as well as to the managing individuals within the company. If the employees are clear about their role, and the part they play within a company, the contribution will be accordingly and will help in keeping up to the expected performance as well (Rollo). The second crucial stage here is the monitoring of the individuals and to ensure that the business performance is also well tracked and focused upon (Daniels and Daniels). Monitoring the business and the indivi duals within the company helps the managers and top management provide constructive feedback to the employees and also constantly requires the managers to reinstate the main goals and objectives of the company (Paladino). Here the management can lay down the expectations of the organisation effectively and provide the employees with a clear path of their duties. This is crucial especially in a multi cultural organisation as it helps in healthier working condition and better performance as a whole. Finally, it is crucial to implement a fair rewarding structure for the employees of China as well as the US organisations and here the actual performance of the employees needs to be considered while providing both monetary as well as non monetary benefits (FSA). The above mentioned points will benefit the overall implementation of the performance management systems and these will allow developing an effective system (Smither). Here in this case, since the joint venture is between two inte rnational firms, hence, there are a number of international considerations that also need to be addressed while developing and implementing the performance management systems (Daniels and Daniels). Of these, the first and foremost factor that needs consideration is the cultural differences. Here it is important to take this into account as people from different cultures work

Marketing Essay Example | Topics and Well Written Essays - 250 words - 80

Marketing - Essay Example product helps diabetes patients that require monitoring constantly using devices and may also want privacy and services that are discreet with which to test levels of glucose. The incognito product in this case lines well with the clients to monitor their blood sugar levels discreetly. Currently, the company is designing devices and accessories for monitoring of glucose currently to sell them direct to the patients or the consumers in this case. The products are have great designs, are of great quality, and most significantly they are incognito, giving customers their desired privacy for use at whatever time they are comfortable. The avatar below is a prototype of a probable client by the name Emily Hewings. She is obese as a result of being diabetic and living in a region that has widespread diabetes infection, that is southern America (USA) (DeVol & Bedroussian, para. 13). The population of the people living with diabetes and other costs that are related are expected to double within a 25 year bracket from now. Significant changes in strategy of the private or the public, and growth of cost will add a significant strain to the USA healthcare system that is already

Challenges to Kingstons Tourism Industry

Challenges to Kingstons Tourism Industry Kingston has many natural, heritage and infrastructural assets that lend themselves to the development of urban tourism and, at one time, was viewed as a viable tourist destination. The citys history, however, indicates a level of creeping neglect and social turmoil which has led to what is today, an almost non-existent tourist presence. However, it is the social problems that are faced by Kingston, in the form of poverty, crime, and violence, that form the strongest arguments in favour of the development of tourism infrastructure in Kingston. It argued that these are merely symptoms of the greater problem of social exclusion and the lack of economic opportunities for the community at large. Therefore infrastructural development that leads to the creation of sustainable employment opportunities is required. The citys current dependency on manufacturing and related industries has failed to provide the growth or economic benefits required, particularly since the liberalization of the Jamaican economy and the removal of trade protection. Jamaica has not been competitive, neither as a low cost producer of manufactured goods nor as centre of excellence in any particular manufacturing process, not even when compared with its Caribbean neighbours, such as Trinidad and Tobago. It is therefore unlikely that this sector will be the engine of future growth required to provide the people of Kingston with the economic and social benefits required. Conversely, Jamaica has gained significant comparative advantage in tourism, even though its capital city has not been central to this thus far. Many cities in the US and around the globe, facing decline in their manufacturing or primary industries, have embarked on a similar development path and like these cities, Kingston has few available development options. However, research suggests a positive relationship between investment in infrastructure and between performance as well as between tourism and welfare. The writer suggests that properly managed tourism infrastructure in Kingston has the potential to provide significant benefits to its citizens. There is, however very little indication that tourism development in Kingston is high on the agenda of tourism policymakers. The Tourism Master Plan, while acknowledging Kingstons assets, does not make it a priority and merely passes the responsibility to the UDC. Additionally, while a number of papers, studies and plans exist that relates to various sections of Kingston, and some of these do acknowledge the tourism potential, there appears to be very little co-ordination of these initiatives and no central body that is responsible for guiding the achievement of the various plans. It is recognized that the successful development of tourism in Kingston requires the involvement of the central government, local government, the private sector and active participation of the community. It is suggested that while the government will have some role to play in the provision of basic infrastructure, the major investment in tourism infrastructure should come from the private sector. Beyond this however, the government needs to create the environment to encourage this private sector investment and act as facilitator to the development by addressing such issues as: Creation of the tax regime that would facilitate the development Development and encouragement of the capital markets Legislation to facilitate removal of derelict buildings and facilitate city cleanup Inner city housing solutions that provide good living conditions for the community Assessment and address of social and environment issues Provision for security of citizens and assets Tourism planners need to have a clear understanding of the key drivers that affect the demand for tourism products and extensive research may be required into the key factors affecting the major sources of tourists that would gain value from visiting Kingston. Markets include the, dsts VFR, CariEuropean markets, which are not heavily penetrated by the present offerings of resort towns, would make ideal initial candidates markets to be studied, applications of Butlers Area Life cycle Model to the destinations in Jamaica may be useful as it is possible that the creation of Kingston as an alternative location could strengthen Jamaicas strategic offerings. This is especially important as the resort towns approach the later stage of the life cycle and over-capacity becomes a more significant limiting factor for tourism growth an issue. At present, the governments ownership of the national airline Air Jamaica arTe Jamaica UTban Transit Company Limited (JUTC) and the ownership and operation of the Norman Manley International Airport make it an active player in the provision of tourism transportation in Kingston. In addition to its ro as policy setter and regulator the government will and therefore require fulg of the factors affecting the tourism demand and s tourism transportation. It is anticipated that Kingston will become a major cruise shipping destination and this will potentially raise issues and conflicts with the container shipping industry. There is little doubt that crime and of the major issues facing the markets acceptance of Kingston as a viable destination. However, , it is important that this is not used we do not use this as of investment. It is noted that in Jamaicas crime against tourists is relatively low and it is also noted that other countries that have high crime levels, are considered as viable tourist destinations. While the hosting by Jamaica of the semifinal of the Cricket World Cup in 2007 will may not be judge a shining success either financially or as a catalyst for tourism, the hosting does provide a number of lessons which need to be utilized in the future. It cannot be denied that the use of such events to Kick Start tourism in Kingston, if properly planned and managed could be an important part of the tourism planners strategic tool kit. A Strategic Plan is required In the writers opinion there is a clear need for a Strategic Plan for the development of Kingston; a component of which should be the development of tourism. This plan must have as one of its deliverables; the formulation of a clear vision for tourism in Kingston. This vision must be shared among the stakeholders including, national and city Government, the relevant Public Sector bodies, the private sector and the community. A clear understanding of the strengths and weaknesses of Kingston as a potential destination for tourists is required and in this regard it is important that the discourse on crime and violence and the impact on tourism is clearly understood. A significant output of the strategic plan should be a full inventory and assessment of the existing attributes, tourism assets such as attractions, potential attractions and infrastructural assets in the Kingston Metropolitan Area (KMA). This will need to be compared with the desired assets and infrastructure to determine the required investments. This investment is likely to be very significant and, given Jamaicas current fiscal constraints, is not likely to be accommodated in the present budgetary environment. The discussion of PPII does touch on infrastructure financing, though it is recognized that creative and innovative ways need to be developed to finance the development. A key issue, which must be fully considered, discussed and evaluated in the strategic plan is the issue of Leadership and Politics. While this has not been discussed in detail in this paper, it cannot be ignored as it represented a common theme in a number of the case studies that were reviewed, including St Louis, Baltimore and especially Montreal. Additional Research Required It is recognized that it is beyond the scope of this paper to consider all the applicable areas that require consideration. There is, for example, significant scope for new research to be carried out in order to understand the attitudes of the community, in Kingston and Jamaica generally, towards the active development of tourism in Kingston. It is important to determine whether the community will view such developments as being positive, viable and beneficial to them. and therefore we wish to , the the benefits that will the stakeholders in the unity will expect tain from delivering that value to the tourists and, the positive and negative social and environmental impacts that re expected to result from increased tourism and the related development need to be answered? There is also a need to carry out research into the potential markets mentioned earlier before embarking on significant infrastructural or marketing expenditure. Additional data on what type of tourist may be targeted, where they will come from and what value will they get they will get from would be beneficial to future developers.

Comparing Culture in Adventures of Huckleberry Finn, Pride and Prejudic

Culture in Adventures of Huckleberry Finn, Pride and Prejudice, and Neuromancer America was formed on the basis of culture. Many different cultural backgrounds flocked to this one area and in the process many existing cultures were destroyed, while the new influx of humanity meshed to create an American culture. This constant flow of cultures from all over the world has kept the American culture in a state of flux. Each historical period has presented its classical viewpoint of American culture through the eyes of its most accomplished authors. There are narratives about clashes of cultures, presentations of cultures and even some focused on teaching a culture. The narratives provide a glimpse into an era that may no longer exist. To understand the effect of narrating one must comprehend its make-up. Essentially there is a three-layer distinction in a narrative-- the text, story and fabula. The simplest component of a narrative is the fabula. A fabula can clearly be exemplified by a comic strip in which each box represents a new event in a chronological sequence. Many times a narrative is presented with no obvious order of events. An excellent example of this is Leslie Silko's novel, Ceremony. The main character, or as Mieke Bal describes it in her book Narratology: Introduction to the Theory of Narrative, the actor, narrates his life by jumping from his childhood to the present, back to the past and finally ending in the present. In addition to this, Bal, defines the text of a narrative as "a finite structure . . . composed of language signs" (5). Using this definition, one could again feel free to use a comic strip as an example of a narrative, but in reality a narrative is much more complicated. Using the d istinct stru... ...ader with an opportunity to experience a culture that no longer exists, or is yet to come. A look at the layout of classical narratives from the beginning of America to the present describes and relives the lives of so many individuals. In providing this glimpse into the past or the future, narratives shape the readers perspective of that time period, leaving the reader with a specific viewpoint on the history of American culture. Works Cited Austin, Jane. Pride and Prejudice. New York: Washington Square Press Book, 1960. Bal, Mieke. Narratology: Introduction to the Theory of Narrative. Toronto: University of Toronto Press, 1985. Gibson, William. Neuromancer. New York: Ace Books, 1984. Sawyer, Mark. The Adventures of Huckleberry Finn. New York: Airmont Books, 1962. Silko, Leslie Marmon. Ceremony. New York: Penguin Books, 1977.

School Violence

Tyeshia Michie Professor Silverstein English 102 School Violence School violence is the term used to define violence or any form of arrogance that happens inside a school. Some of the known forms of school violence are student gangs, bullying, physical attacks on fellow students, and physical attacks on the school staffs. This is becoming a very serious issue in the United States where the school violence rates are extremely high with students possessing knives, guns and other weapons at will. In the earlier days, schools were the safest places for students.Students were safer than they were at their homes because they were being monitored each and every second by the school staffs and other fellow students, but it is no longer the same because of the alarming increase of school violence inside the school premises. The school authorities are not able to control such inclement activities inside the school and parents all over the world are concerned with this very serious issue becaus e their children are prone to be victims of school violence. Leading Causes of School Violence Pinpointing causes of school violence is a difficult task.It is difficult to categorize the numerous school violence attacks that have occurred. Each case has different circumstances. The majority of researchers agree that school violence is the result of a society unable to always distinguish between good or bad choices and right or wrong moral decisions but have suggested various theories on what may lead a student to incite violence. Children who witness domestic violence in the home and who are not taught otherwise are likely to internalize such behavior as appropriate means of dealing with conflicts in the school.Such students who get in confrontations with other students may be predisposed to engage in physical violence. Students who grow up in communities with street violence also may react violently to perceived threats. According to â€Å"Youth Violence: A Report by the Surgeon G eneral,† psychological conditions hyperactivity, impulsiveness, daring and short attention span can pose a small risk for violence. Dr. Christopher J. Ferguson of Texas A&M International University notes in The Journal of Pediatrics that depression is a leading cause of youth violence.Additionally, Thomas Grisso professor of psychiatry at the University of Massachusetts Medical School writes in â€Å"The Future of Children† that kids with mental disorders are at an increased risk of displaying aggressive behavior. Having access to guns and other weapons may enable students to commit violent acts against their peers. The report â€Å"Violence Prevention: The Evidence† by the World Health Organization states limiting access to weapons can lead to a reduction in violent acts. Students may find guns in their homes or acquire guns illegally on the street.Without access to weapons, however, students would be unable to carry out violent acts. Students who have been bull ied may retaliate against their peers. The National School Safety Council notes that many who participate in such acts are bullied or ostracized from their peers. Peers reportedly bullied or ignored the Columbine shooters, which caused their anger. However, the surgeon general notes that violence in the media also may lead kids to engage in aggressive and violent behavior. What Are the Causes of Bullying in Schools?Bullying is a serious problem in schools and, according to Kids Health, three quarters of kids says that they have been bullied or teased at school as of 2010. Bullying takes a variety of forms and has several detrimental effects on children including depression, stress, sickness, physical injuries and even death. The first step in dealing with bullying is to pinpoint the causes behind bullying and clarify some of its many bullies engage in bullying as a way to draw attention to themselves and make themselves feel important. Unfortunately, according to Education. om, bull ies tend to be popular and even admired by classmates for their toughness. This is especially the case in middle schools, where bullies are sometimes regarded as popular and cool. As a consequence, other kids imitate bullying behavior in an effort to increase their popularity. Another myth about bullying is that bullies suffer from low self-esteem and, as a result, bully other kids in order to make themselves feel better. According to Education. com many bullies have high self-esteem and regard themselves in a positive light. It is not uncommon for bullies to have an overly inflated sense of self.The desire to control and dominate others is a common factor in bullying. Bullies often perceive kids who are smarter or different than them as a threat. Dominating and manipulating the perceived threat allows the bully to minimize the threat and to feel empowered. The bully's sense of satisfaction comes from provoking a reaction from the victims who are being bullied. The best strategy is to ignore a bully if possible. If the bully is unable to provoke a reaction, he may soon grow tired of bullying you. If it is not possible to ignore the bully, the best strategy is to stand up for yourself.Don't given in to a bully's demands. Always inform a parent, teacher or adult. Bullying behavior is often the result of a repetitive cycle of abuse. Bullies may be victims of abuse at home or they may learn patterns of behavior in which anger, name-calling and other forms of verbal abuse and physical violence are normal. Bullies may s Different Interventions ; Prevention Models of High School Violence According to the â€Å"College Student Journal,† almost one-quarter of public school students report that they had been the victims of violence at school.With the proper interventions, high school violence can be prevented or minimized. The National School Safety Center says that if parents, teachers and students work together, school violence can be minimized and, in some ins tances, eliminated. Parents and guardians are primary gatekeepers in helping to prevent high school violence. Parents must be aware of the influences their children receive whether through television, video games or other people to minimize exposure to violence. Parents need to teach their children to be empathetic and compassionate so that violence will not be tolerable to them.High school violence can often be thwarted by providing counselors for students. Counselors can help students with decision making and can teach alternatives to violent behaviors. The school milieu is sometimes the only opportunity high school students have to talk about their problems and get suggestions about reasonable solutions, according to the The National School Safety Center. The National School Safety Center says that a proper level of security can be an effective preventative for high school violence.Security personnel on staff can head off violence and must be alert for weapons such as guns or kni ves. Metal detectors can be installed to aid in weapons detection, if necessary. â€Å"College Student Journal† suggests that the high school buildings be evaluated to identify areas that could facilitate violent events for example, doors that do not open properly (should students need to escape) or doors that are too accessible to potential violent offenders. Meditation is another intervention that can be successful in preventing violence.According to National School Safety Center, mediation can help the students to relax, calm their thoughts, reduce stress and ultimately â€Å"prevent violent attitudes among the students. â€Å"Anger management sessions are a necessary part of intervention so that high school students can learn how to control rage and other intense emotions. Conflict-management strategies that focus on how to avoid fighting and other threatening behaviors can prevent violence. Peer mediation is another effective method to manage conflict in a high school. With this method, student leaders are trained in mediation and, with supervision; help settle conflicts among their peers. Violence prevention models help both parents and students to develop effective communication skills that will enhance peer development. Some techniques include role playing, with role reversal, so that the students can experience both sides of a violent interaction, or decision-making exercises that teach them what to do in potentially violent situations. Other skills include educating the students on the risks of violence in a descriptive manner that gives them a realistic picture of the impact of high school violence.Conclusion As far as this issue is concerned the solution to the problem will be identifying the root of the problem. Some people are quick to blame the media, while some blame parents, and others blame the schools. Americans need to try to take control of today's youth and the violence that is and has been developing in this country for many year s. Although school violence will never be extinct, there are many different ways to reduce violence. References: Surgeon General: Youth Violence Prevention — A Report of the Surgeon General Reuters: Depression, Peers Top Influences on Youth ViolenceThe Future of Children: Adolescent Offenders with Mental Disorders World Health Organization: Violence Prevention USA Today: 10 Years Later the Real Story behind Columbine College Student Journal: The Root of School Violence: Causes and Recommendations for a Plan of Action. The National School Safety Center: Proven Preventive Measure for School Violence. Adolescence: School Violence: Prevalence and Intervention Strategies for At-risk Adolescents. Kids Health: Dealing With Bullies Education: Some Myths and Facts about Bullies and Victims

Inequalities on HIlltown Main Street The WritePass Journal

Inequalities on HIlltown Main Street References Inequalities on HIlltown Main Street Drawing on what you have learned about City Road, outline some of the inequalities on a street that you know. Hilltown’s Main Street is typical of a small town, and is where most of the towns businesses are situated.   Consisting of six bars, three hairdressers, and three take-aways with only two grocery stores and a small butchers shop, it is perhaps a reflection on how contemporary society’s consumption has shaped this street.   Some of the key issues I wish to discuss are the structure of the street, traffic flow, parking, disability access and some local businesses. The main part of the street is built around the joining of three T-junctions, in the centre is a large parking area called ‘The Square’.   With traffic coming in five directions the only means of traffic control are two islands to try and make crossing the road easier.   Cars using the street as just a through-road generally win the competition for use of space, as they have priority, with little to stop them.   This is in comparison to the drivers trying to join the main flow of traffic from the three roads that form the T-Junctions, who lose out with long waits, like the pedestrians trying to cross. It is on this end of the street that the bigger more successful businesses are situated and the main reason seems to be the ease of access due to plentiful parking and good footpaths.   The other half of the street is on a steep hill full of drainage shunts, uneven pavements and high kerbs into every entrance. This means that access is very restricted for those with children in prams or those with limited mobility.   Those who can access it easily are residents of nearby houses and the able bodied pedestrians.   Due to the limited parking on this half of the street, drivers find it difficult to access these businesses.   Therefore they are smaller and lose out because they have a limited consumer base. The ratio of premises offering non-essential commodities compared to essential is almost 3:1.  Ã‚   This is a reflection of Zygmunt Bauman’s (1988), theory of the seduced and the repressed.   The hairdressers, for example, draw in clients on a daily basis. Some choose to return weekly in order to try and effectively consume a service which allows them to maintain an image they deem socially acceptable.   Bauman would refer to these as the seduced.   Those with limited means however, cannot participate in this form of consumption – the elderly on limited pensions, the unemployed and the younger generations for example.   These are seen as the repressed. Bars are not a new commodity to the Main Street, some dating as far back as the 18th century, they are however maintained by the current consumer demand.   Most of them have modernised, in particularly Minnie’s where the 20 something’s like to socialise.   It is because of this reputation that a lot of the older generations feel excluded.   The loud music and pool tables appeal more to the young employed people who aspire to a strong identity and social acceptance within the bar.   Lowry’s however is known locally as the working man’s bar, a bar which, before the smoking ban, smelt of cigar smoke, and even had a ‘men’s room’ where the men would gather and talk undisturbed around an open fire.   Like the Men’s Municipal Club on City Road Cardiff (Visual Material), perhaps Lowry’s hangs on to an imagined past leaving the men with a wonderful sense of belonging but which means that women, young people and new member s often see it as a that is quite exclusive to its recognised clientele.   The Hotel caters for the middle aged consumers, again because of reputation.   Here teenagers and young people feel this is not the image they wish to be associated with. No matter what happens in Main Street; from navigating the junctions, to socialising, to consumers having their hair done there are inclusions and exclusions.   Whether one has a large surplus income or lesser means, the winners and losers in consumption are not always obvious, but there are always divisions and inequalities to be seen. Whilst the traffic inequalities cannot be resolved without great expense (e.g. traffic lights), people have learned to work around this.   Inequalities are not negative when the street is viewed as a whole.   When people feel excluded from one establishment they are generally included in another i.e. Lowry’s, Minnie’s and the hotel all have a specific and different custom.   However the issue of disability access to the lower half of Main Street may not be resolved any time soon.   It is because of situations like this that there will always be a percentage that are repressed and excluded from our society. References Text Making Social Lives Textbook Page25 Visual Social Sciences DVD

Marketing Travel and Tourism products and services Essays

Marketing Travel and Tourism products and services Essays Marketing Travel and Tourism products and services Paper Marketing Travel and Tourism products and services Paper In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry:   Company ethos   Consumer protection   Standards of practice   Political   Economic   Social   Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customers religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the local people in the destinations. It is important that companies show social responsibilities and ethical in all marketing actions. For example British Airways state that they will strive to improve its environmental and social performance and to contribute to a better quality life for everyone, now and for generations to come. They also state they will achieve this by setting clearly define objectives and targets addressing their environmental and social issues. There are legislations that will affect the marketing the travel and tourism industry which will stop the organisations doing what they want for example: airlines can not put their own prices they need to follow particular rules and legislations. As the company ethos is one of the biggest factors that affect the travel and tourism industry many organisation are trying their best in order to meet these factors. Virgin Atlantic is another airline industry that is aware of these factors. Virgin Atlantic has to follow what the government puts as taxation for the prices. It is also important that these two organisations should not mislead their passengers because this will give a bad company image to the both organisations. All these factors will affect the marketing of Virgin Atlantic and British Airways by providing customers the products within following their rights and proving them with a good customer service. Consumer protection It is always important that all travel and tourism organisation are following the rules and regulation when carrying out their marketing work. One of the regulations is The Customer Protection Act 1987. The Consumer Protection Act 1989 is an Act that forces the companies legal responsibilities for their customers. The aim of the Act is to offer procedures that a person who buy the damaged product can contact the person who is responsible of the product. The Consumer Protection Act also makes requirements regarding misleading price indications. An example Going Places had to pay over à ¯Ã‚ ¿Ã‚ ½6000 for misleading prices. This was because Going Places displayed at three of their branches in Leicestershire, holiday deals that were not available at the prices that they displayed. The Trades Description Act 1968: This act is to protest customers against false description either verbally or in writing that the organisations gives to the customers. All the organisation in travel and tourism sector should always gives the right description. For example Thomas Cook is one of the biggest tour operator in UK they always give the right description to their customers and make their marketing work better. The Data Protection Act (DPA) 1998: This is one of the most important legislation. The aim of this legislation is to protect the customers private informations that are being used by organisations. The Act also gives right to organisations to access information held about customers. For example: A tour operator like First Choice use database and keep all the information about their customers on the database. First choice stores all the information about their customers in secure databases at secure addresses to prevent unauthorised access. These consumer protection rules and regulations affect the marketing of the travel and tourism organisation because the protecting customers give a good company image and makes customers feel guaranteed. Customers feel comfortable and sure that their information will not be passed to other organisations and they have their rights. Following these rules and legislations will bring repeat business to the companies as well. Standards of practice It is not just rules and regulations that travel and tourism industry should follow there are also promotes voluntary code of practise, for example ABTA Code of Conduct that they need to follow. All members of the organisation need to follow the ABTAs Code of Conduct when running their business and also state what must be done when something goes wrong. One of the ABTA Code of Conduct is that ABTA members must not mislead their advertising and must include all fixed compulsory charges in their prices another code is when customer book with ABTA members they must give customers accurate information to help you choose the travel arrangements that are right for you. ABTA works with lot of company such as The Holiday Place, My travel, Charter Travel and many more all these companies need to follow the ABTAs Code of Conduct. The Advertising Authority Standards is setting guidelines for organisations before they promote their products. Their main aim is to make sure that all the advertisements are meeting the standards laid down in the advertising code. The code of Advertising Authority Standards is including prices of products, misleading, immaturity and Credulity. British Airways is one of the biggest airline company in UK and when they promote their products they need to follow the general rules of The Advertising Authority Standards. One of the rules that BA needs to follow is that their advertisements must not take advantage of immaturity or natural credulity of children. Standards of practice affect these organisations because customers are know that they are protected and if anything goes wrong they can get their money back when they buy the products of these organisations. This will bring repeat business to the organisations and the company will have a good public image. PEST factors Travel and Tourism industry is growing and in few years time it could end up as the biggest industry in the world. The companies within this sector needs to be aware of the external constrains when they run their business factors that comes outside of their direct control for example PEST which stands for Political, Economic, Social and Technological factors. Political Political factor is important in travel and tourism industry and it has a huge influence on the regulations of the travel and tourism organisations. Political factors cover regional development, legislation, law and regulations lastly deregulation of the industry. For example: deregulated companies like BA need systems that enable decisions to be made quickly open skies is an agreement which changes the regulatory landscapes a lot. Political factor are also including the tax policy, employment laws, environmental regulations, trade restriction and tariffs. As travel and tourism is one of the biggest industries in the world it has many political factors. Airlines are not allowed to allow passengers that do not hold a valid visa in to UK. Another political factor that effects the tour operators are that the package mush be sold or offered for sale and the package has to include minimum of two elements which are transportation, accommodation and another major tourist service accounting for a significant part of the package. Social Social factors are demographical trends, education, environmental awareness, life style changes etc. For example these days people live longer, people have different life styles and people are richer and have money to spend on holidays as people who is going to abroad for holidays has increased in UK. Also families travel to other destinations and stay. All these social factors are affecting the travel and tourism industry in many ways. Lot of travel agents such as Thomsons Holidays try to find new destinations to meet their customer social lifestyle. Thomson have lot of different types of holidays that is suitable for different types of people such as cruising holidays for senior citizens , ski holidays, gold holiday for couples etc. The social developments makes the travel and tourism companies to make their marketing bigger and have products that will meet their customers needs. Many tour operators including Thomas Cook try their best to have holidays that will meet their customer s needs for example they offer travel insurance, car hire and airport parking. Economical Economical factor is one of the most important factors in marketing and its also important for travel and tourism industry as well. Economic factors can include airline security taxes, interest rates, levels of unemployment, cost oil etc. All these economic factors affect the travel and tourism industry for example companies offer different budget holidays that suites every budget. My travel offers holidays starting from à ¯Ã‚ ¿Ã‚ ½121 to à ¯Ã‚ ¿Ã‚ ½579. Economical factors are very important and there are many factors that have a big influence in travel and tourism industry. Technological The changes on the technology have made a big influence in the developing Travel and Tourism industry for example faster and larger aircraft and better fuel efficiency. Tour operators have their own computer reservation system that makes booking easier. It is possible to book holidays or tickets through internet rather then visiting a travel agent or tour operator. Some of the airlines offer e-tickets which is when you book online without visiting an agent for example: you can only book your flights online for Ryanair. It is also possible to check in and passport checking online as well so it becoming more easy to travel by air easier and quicker. Technological factors bring competition within the companies as well. Many airlines such as British Airlines and Virgin Atlantic try to offer the best service in order to satisfy their customers. They use the best technological products and have the best for their passengers. British Airways now have internet access do their passengers can use internet which allow passengers to do their stuff online. Technology is not just use to improve their products and services all travel and tourism industry are using technology to promote their products. For example Virgin Atlantic promotes their products in their websites. All these PEST factors will have a very big affect on the travel and tourism organisations because by following these factors they will meet their customers needs which will bring the companies repeat business, good company image, better service etc. As the technology develops organisation having more products which will affect their marketing, economy is one of the biggest factors that affects the organisations this affect the marketing by providing the right price that suites different people. Social factors are affecting the travel and tourism organisations by making them to find different products that suites different socialised people.

Principles and Practices of Leadership and Management Assignment

Principles and Practices of Leadership and Management - Assignment Example For being a good leader, a person must have certain leadership traits such as honesty and integrity, ability to delegate, written and oral communication skill, sense of humour, confidence, commitment, positive attitude, creativity, intuition and the ability to inspire. Part 1 SWOT Analysis The SWOT analysis as provided below has been based on actual work experience and 360 degree feedback. Strengths I have good team work and organising capacity according to my self-assessment and the feedback from my peer group and superiors. I also possess a good deal of creativity as well as commitment. In group works, I can develop my own ideas and I also have the ability to assign work to other members by making sure that each will enjoy the work assigned to them. I am quite familiar with technological advancements in networking and specialised software. This is an era in which so many technological innovations have come up, so it is necessary that I remain updated with current changes. At all ti mes I try to maintain the values of honesty and integrity towards life and different situations in the workplace. The value of time is of high significance to me and I acknowledge this fact through timely execution of the tasks assigned to me. I am confident that I can complete all tasks assigned to me on time. ... I am a very serious person by nature, so I lack the tactics of effectively handling situations through humour and friendly communication. Moreover, I am an introvert and feel nervous when I talk to or interact with strangers. Opportunities My overall talents will enable me to work in any multinational company anywhere in the world and I feel very confident and proud of myself. Besides, a number of other opportunities are available in the publicand private sectors. This is mainly because of the increasing advancements in the technological field. In the case of an organisation, since I am familiar with the new technologies, it is easier for me to get a job in that company since companies look for technologically updated leaders. Likewise, for performing day to day activities it is very important to know the updated technologies. Threats As far as I am concerned, stiff competition is the main threat in the modern day for people in leadership positions. Though I possess reasonable skills in written communication, I feel my lacking in oral communication skills, at par with my technical skills, may affect my career as a leader adversely. The primary interaction while being considered for new job positions involves interviews, where I may encounter problems due to my lack of oral skills, and this may limit my chances. Critical Evaluation of SWOT Analysis A leader should have certain basic qualities in order to excel in his position and to influence his followers. Every person does not necessarily possess all the required traits or skills, which make the task of leadership effective. By analysing my SWOT analysis on the basis of practical experience and 360 degree feedback, I have reached certain conclusions. The creative ability along with

Weekly Journal Assignment Example | Topics and Well Written Essays - 250 words - 1

Weekly Journal - Assignment Example To become what it is currently, family therapy underwent a lot of evolutions and changes. Many psychologists presented and tested their theories and approaches in solving family problems. Communication and information exchange are the basic sustaining elements of families. Psychologists and therapists also rely on communication as basic way of interacting with patients to ensure effective treatment (Nichols, 2013). When attending to patients, psychologists have a wide choice of theories that include Systems, Attachment and Social Construction Theories among others. As a professional and experienced counselor, one has to establish an open communication platform with the client. A counselor should not continue with counseling work until patients are willing to talk and participate in the therapy session. In addition, a professional counselor has to begin therapy by engaging with the patient alone, and then integrate the process to include other family members. Furthermore, a professional counselor has to analyze and consider many theories and be flexible as to the application in the given situation (Nichols, 2013). One of insights generated by the readings is that family therapy is a new concept that developed during 1950s. Another insight is that communication is important and basic in family therapy. Without effective communication, a therapist may not understand proper techniques or approaches to employ in treating a given situation (Nichols, 2013). Through class discussion, one is able to realize that family therapy is a new concept that is still developing. A student undertaking psychological studies has unlimited chances to enjoin in research and expansion of the concept of family therapy. Class discussion on the development of family therapy provides a view that there are no specific strategies and techniques in treating a troubled